How To Promote Yourself Through Article Marketing I

This is a the first chapter of the How To Promote Yourself Through Article Marketing series. Please also see Part II at http://www.caydel.com/how-to-promote-yourself-through-article-marketing-ii/ and Part III at http://www.caydel.com/how-to-promote-yourself-through-article-marketing-iii/!

Introduction

As a webmaster or marketer, you need to use every tool at your disposal to drive visitors and traffic to your website. Without visitors, you have no chance at branding or revenue, like a store with no customers.

One tool often overlooked by many webmasters is Article Marketing. Article Marketing is the process of writing an engaging, informative article, submitting it to article directories on the Internet, and collecting traffic and backlinks through it.

What Can it Do for Me?

Article Marketing has three major benefits:

It is very beneficial from a SEO perspective. When performed properly, it will create a large amount of backlinks on the Internet, with anchor text you control. The links will be on pages relevant to your site’s content. Without getting off-topic here, we know that the more relevant backlinks your site has, the higher it can rank within the major search engines.

From a traffic perspective, you could get hundreds of visitors to your website via the articles you write. These visitors will be interested in your site and subject, and will be receptive to your message and/or products. This will result in increased revenue and sales.

From a branding perspective, Article Marketing can help you increase your mind share. When people think of a subject within your niche, or planning to purchase an item you sell, you want them to think of you first.

If your article is well written, and appeals to readers, you may find it republished on hundreds of websites across the Internet, resulting in an increase of traffic and links. It is not uncommon for a well written article to be republished hundreds or thousands of times on different websites!

Article Marketing could be the key to your website promotion strategy. If you would like to know more about article marketing, please read Part II and Part III. Part II (http://www.caydel.com/how-to-promote-yourself-through-article-marketing-ii/) covers a variety of methods an author can use to increase the appeal of his article both for click-through and publisher pickup while Part III (http://www.caydel.com/how-to-promote-yourself-through-article-marketing-iii/) deals with how best to distribute your article for maximum readership and pickup!

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Article Source: The FREE Article Distribution Center

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