My coaching, consulting and article submission clients always ask me, "Eric, what should we write about?"

I always tell them I may be your #1 resource to make your articles better and get them published on the top websites, ezines, article directories and article announcement lists. However, I am not your number one resource for article ideas.

Why?

Because I don't know your industry and I don't know your audience.

Your number one resource is your customers. So before you even write one word of your article, you must get to know your customers even better. To do this effectively, you must create a composite sketch that embodies everything your customers think, feel and care about in your industry.

Here's how I created a composite sketch of our adult class for my karate instructor, Grand Master Ralph Chirico.

How to Get to Know Your Customers Better So You Can Write Better, Faster
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Labels: article writing, writing and submitting articles