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	<title>Article Authority &#187; Article Writing</title>
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	<link>http://articleauthority.com</link>
	<description>Writing &#38; Publishing for Article Marketing Profits</description>
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		<title>How To Use PLR For Your Coaching Clients</title>
		<link>http://articleauthority.com/how-to-use-plr-for-your-coaching-clients/</link>
		<comments>http://articleauthority.com/how-to-use-plr-for-your-coaching-clients/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 21:05:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Writing]]></category>
		<category><![CDATA[PLR]]></category>

		<guid isPermaLink="false">http://articleauthority.com/?p=109</guid>
		<description><![CDATA[How many times have you had a client who is desperate to save money without giving up more of their own time in their business? Whether they are an online business owner or run a brick and mortar shop, saving money on business costs is usually at the top of every business owner&#8217;s list, followed [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">How many times have you had a client who is desperate to save money without giving up more of their own time in their business? Whether they are an online business owner or run a brick and mortar shop, saving money on business costs is usually at the top of every business owner&#8217;s list, followed by having more time to do what they want versus spending it working in order to cut their costs.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">One way your clients can save money on their content creation is by using private label rights articles in their business. No need to hire a ghostwriter to write everything for them and they can say goodbye to spending countless hours writing their own sales letters, articles, blog posts, newsletters and more.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">You probably already understand the benefits of PLR in your own business, but imagine how your clients would feel if they too could experience the freedom PLR can give them. Not to mention the savings.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Check out this eCourse that you can use to show your clients how to use PLR in their own business. They&#8217;ll love you for it! http://easyplrpro.com/?course</div>
<p>How many times have you had a coaching client who is desperate to save money without giving up more of their own time in their business?  Whether they are an online business owner or run a brick and mortar shop, saving money on business costs is usually at the top of every business owner&#8217;s list,  followed by having more time to do what they want versus spending it working in order to cut their costs.</p>
<p>One way your clients can save money on their content creation is by using private label rights articles in their business. No need to hire a ghostwriter to write everything for them and they can say goodbye to spending countless hours writing their own sales letters, articles, blog posts, newsletters and more.</p>
<p>You probably already understand the benefits of PLR in your own business, but imagine how your coaching clients would feel if they too could experience the freedom PLR can give them.   Not to mention the savings.</p>
<p>Check out this <a href="http://easyplrpro.com/?course">PLR eCourse</a> that you can use to show your clients how to use PLR in their own business.</p>
<p>They&#8217;ll love you for it!</p>
<p>Read more: <a href="http://easyplrpro.com/?course">http://easyplrpro.com/?course</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Writing For Money Without Breaking A Sweat</title>
		<link>http://articleauthority.com/writing-for-money-without-breaking-a-sweat/</link>
		<comments>http://articleauthority.com/writing-for-money-without-breaking-a-sweat/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:03:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Writing]]></category>
		<category><![CDATA[Bum Marketing]]></category>

		<guid isPermaLink="false">http://articleauthority.com/?p=102</guid>
		<description><![CDATA[The top quality websites and blogs out there depend on fresh, unique information as well as massive loads of content to pull in visitors and potential customers to their sites.
On the flipside, you’ve probably heard of spam or scam blogs…over even webpages filled with nothing at all but adsense ads. But thanks in part to [...]]]></description>
			<content:encoded><![CDATA[<p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding: 0px;">The top quality websites and blogs out there depend on fresh, unique information as well as massive loads of content to pull in visitors and potential customers to their sites.</p>
<p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding: 0px;">On the flipside, you’ve probably heard of spam or scam blogs…over even webpages filled with nothing at all but adsense ads. But thanks in part to the search engines and people becoming more aware, these rubbish sites could be a thing of the past.</p>
<p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding: 0px;">The fact still stands: You will need a constant flow of fresh, unique postings on your blogs or webpages not only to be indexed by the search engine spiders, but people in your niche market can also refer to when the need arises. And every niche, regardless of its focus in making money or weight loss guides has to offer value in the form of content on their blogs or follow up emails…</p>
<p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px; padding: 0px;">Read More: <a style="color: #446592; text-decoration: underline;" href="/nosweat">Writing Riches With Minimal Effort</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Inconvenient Truth: Why Some People Won&#8217;t Make Money With Article Writing</title>
		<link>http://articleauthority.com/an-inconvenient-truth-why-some-people-wont-make-money-with-article-writing/</link>
		<comments>http://articleauthority.com/an-inconvenient-truth-why-some-people-wont-make-money-with-article-writing/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 14:59:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Writing]]></category>

		<guid isPermaLink="false">http://articleauthority.com/?p=85</guid>
		<description><![CDATA[Well, it&#8217;s about time somebody set the record straight and cut through all the hype and BS. There are way too many sites online promising people that they will make oodles of money almost overnight and it has to stop. The cold hard truth is, there are some people who will NEVER make money online. [...]]]></description>
			<content:encoded><![CDATA[<p>Well, it&#8217;s about time somebody set the record straight and cut through all the hype and BS. There are way too many sites online promising people that they will make oodles of money almost overnight and it has to stop. The cold hard truth is, there are some people who will NEVER make money online. Why is this so? Well, this article is going to explain, under no uncertain terms, why some people are destined to fail. If you have a weak stomach, do NOT read this article.</p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Well, it&#8217;s about time somebody set the record straight and cut through all the hype and BS. There are way too many sites online promising people that they will make oodles of money almost overnight and it has to stop. The cold hard truth is, there are some people who will NEVER make money online. Why is this so? Well, this article is going to explain, under no uncertain terms, why some people are destined to fail. If you have a weak stomach, do NOT read this article.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"></div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Let&#8217;s start off with talent, skills or whatever you want to call it. If you read some of the sites out there, you&#8217;d think that all you have to do is push a button and POOF&#8230;the money comes falling from the sky. Sorry, but it doesn&#8217;t work this way. Any business, and I don&#8217;t care what kind it is, requires work and a good part of that work requires either some kind of skill or talent or the money to hire skilled workers to do the work for you.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"></div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">For example, let&#8217;s say you just want to run a simple Bum Marketing business where you write articles to promote affiliate products. The model for Bum Marketing is actually very simple as far as the steps involved. However, there is a lot of skill and talent needed to make this model work.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"></div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">For starters, you need to be able to write. Contrary to popular opinion, not everybody CAN write. Some people have absolutely NO writing skill whatsoever. What are these people going to do? Sure, they can try to learn. There&#8217;s no guarantee that they can, especially if English isn&#8217;t their first language. Sure, they can just outsource the writing to somebody else, but that takes money. And some people don&#8217;t have any. That is a fact of life that isn&#8217;t going to go away.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"></div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Before you even get to the point of writing, there are other skills that are needed, such as keyword research and niche research. Certainly you want to find a niche where people are spending money and a product that has been proven to sell. This is not an inbred skill. It needs to be learned, just like everything else. Some people have learning disabilities that make this difficult if not impossible.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"></div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">But even if we can get beyond the skills part of the problem, there is still one thing that trips up most people who will never succeed. It comes down to work ethic. Some people are just not prepared to do everything that is required to make it online. Sure, they say they are, but when it comes down to it&#8230;when they see how much work is REALLY involved&#8230;they bail out. Why? Because it&#8217;s too much for them.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"></div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Sure, some of the blame MUST be shouldered by these sales pages with the ridiculous claims and empty promises. They make it sound so easy, when in fact&#8230;it isn&#8217;t. And that&#8217;s the cold hard reality. Making money online, regardless of what ANYBODY says to you, is NOT easy. If it was, everybody would be doing it. Combine that with the entitlement mentality that we have in the world (lottery lines are pretty darn long these days) and you have a recipe for disaster.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"></div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Bottom line is simple. Some people do not have the skills, the money or the discipline to make it online.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;"></div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">And all the Kool-Aid drinkers in the world cannot change that fact.Well, it&#8217;s about time somebody set the record straight and cut through all the hype and BS. There are way too many sites online promising people that they will make oodles of money almost overnight and it has to stop. The cold hard truth is, there are some people who will NEVER make money online. Why is this so? Well, this article is going to explain, under no uncertain terms, why some people are destined to fail. If you have a weak stomach, do NOT read this article.</div>
<div>
<div></div>
<div>Let&#8217;s start off with talent, skills or whatever you want to call it. If you read some of the sites out there, you&#8217;d think that all you have to do is push a button and POOF&#8230;the money comes falling from the sky. Sorry, but it doesn&#8217;t work this way. Any business, and I don&#8217;t care what kind it is, requires work and a good part of that work requires either some kind of skill or talent or the money to hire skilled workers to do the work for you.</div>
<div></div>
<div>For example, let&#8217;s say you just want to run a simple Bum Marketing business where you write articles to promote affiliate products. The model for Bum Marketing is actually very simple as far as the steps involved. However, there is a lot of skill and talent needed to make this model work.</div>
<div></div>
<div>For starters, you need to be able to write. Contrary to popular opinion, not everybody CAN write. Some people have absolutely NO writing skill whatsoever. What are these people going to do? Sure, they can try to learn. There&#8217;s no guarantee that they can, especially if English isn&#8217;t their first language. Sure, they can just outsource the writing to somebody else, but that takes money. And some people don&#8217;t have any. That is a fact of life that isn&#8217;t going to go away.</div>
<div></div>
<div>Before you even get to the point of writing, there are other skills that are needed, such as <a href="http://articleauthority.com/freewordtracker">keyword research</a> and niche research. Certainly you want to find a niche where people are spending money and a product that has been proven to sell. This is not an inbred skill. It needs to be learned, just like everything else. Some people have learning disabilities that make this difficult if not impossible.</div>
<div></div>
<div>But even if we can get beyond the skills part of the problem, there is still one thing that trips up most people who will never succeed. It comes down to work ethic. Some people are just not prepared to do everything that is required to make it online. Sure, they say they are, but when it comes down to it&#8230;when they see how much work is REALLY involved&#8230;they bail out. Why? Because it&#8217;s too much for them.</div>
<div></div>
<div>Sure, some of the blame MUST be shouldered by these sales pages with the ridiculous claims and empty promises. They make it sound so easy, when in fact&#8230;it isn&#8217;t. And that&#8217;s the cold hard reality. <a href="http://referralto.com/members">Making money online</a>, regardless of what ANYBODY says to you, is NOT easy. If it was, everybody would be doing it. Combine that with the entitlement mentality that we have in the world (lottery lines are pretty darn long these days) and you have a recipe for disaster.</div>
<div></div>
<div>Bottom line is simple. Some people do not have the skills, the money or the discipline to make it online.</div>
<div></div>
<div>And all the Kool-Aid drinkers in the world cannot change that fact.</div>
<div></div>
</div>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Your Resource Box Doing Its Job?</title>
		<link>http://articleauthority.com/is-your-resource-box-doing-its-job/</link>
		<comments>http://articleauthority.com/is-your-resource-box-doing-its-job/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 18:43:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Submission]]></category>
		<category><![CDATA[Article Writing]]></category>
		<category><![CDATA[Website Traffic]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[resource box]]></category>
		<category><![CDATA[squeeze page]]></category>

		<guid isPermaLink="false">http://articleauthority.com/?p=80</guid>
		<description><![CDATA[One of the biggest reasons why article marketers fail is because the resource box at the end of their article doesn&#8217;t take the prospect to the landing page that they expect to see. When there is that disconnect, the prospect gets confused and ultimately ends up navigating away from your page and to somewhere else. [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">One of the biggest reasons why article marketers fail is because the resource box at the end of their article doesn&#8217;t take the prospect to the landing page that they expect to see. When there is that disconnect, the prospect gets confused and ultimately ends up navigating away from your page and to somewhere else. Okay, so how can we keep this from happening? Well, this article is going to cover resource box to landing page match. I have no doubt that you will find this VERY helpful.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Let&#8217;s first go over what makes a good resource box, because without that, it doesn&#8217;t matter how good your landing page is&#8230;you won&#8217;t get people to your site.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">I have found that the perfect resource box consists of three parts. The first part is to remind the prospect of the pain and suffering that they&#8217;re going through. You want them to REALLY feel the pain. This is what will induce them to move onto the next part of the box.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">After the pain, you present them with the URL to their solution. You can do this in the form of a straight URL or anchor text. Quite honestly, either way can work very well. The downside of anchor text is that EZA now limits you to just three words. That&#8217;s not a lot to work with if you&#8217;re using long tail keywords. With a URL, the only restriction is that it points to a site that YOU own.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Finally, you have the benefit. This is where you tell the prospect what they can expect to have happen if they go to the site and get whatever information is there.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">So, as an example, let&#8217;s take the following resource box.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;Tired of suffering from chronic acne and being ashamed to go out in public? Visit my site at acne dot com and cure your acne in just 3 days NATURALLY.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Okay, there is your resource box. Now, the only thing that is missing is the landing page matchup. This is where you lose people. So, imagine if they get to a squeeze or sale page with the following header.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;Cure Your Acne In Just 3 Days NATURALLY.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Do you think, if this is the very first thing that they see above the fold, that there will be ANY chance that they&#8217;ll think they&#8217;re in the wrong place? This header, and it can be text or graphical, is a perfect match to the last part of the resource box. There can be NO mistake that they&#8217;re in the right place.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">If you construct your resource box, keeping in mind the page you&#8217;re sending people to, your bounce rate should be close to zero.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Try it sometime. You might be surprised at the results.</div>
<div>One of the biggest reasons why article marketers fail is because the resource box at the end of their article doesn&#8217;t take the prospect to the landing page that they expect to see. When there is that disconnect, the prospect gets confused and ultimately ends up navigating away from your page and to somewhere else. Okay, so how can we keep this from happening? Well, this article is going to cover resource box to landing page match. I have no doubt that you will find this VERY helpful.</div>
<div></div>
<div>Let&#8217;s first go over what makes a good resource box, because without that, it doesn&#8217;t matter how good your landing page is&#8230;you won&#8217;t get people to your site.</div>
<div></div>
<div>I have found that the perfect resource box consists of three parts. The first part is to remind the prospect of the pain and suffering that they&#8217;re going through. You want them to REALLY feel the pain. This is what will induce them to move onto the next part of the box.</div>
<div></div>
<div>After the pain, you present them with the URL to their solution. You can do this in the form of a straight URL or anchor text. Quite honestly, either way can work very well. The downside of anchor text is that EZA now limits you to just three words. That&#8217;s not a lot to work with if you&#8217;re using long tail keywords. With a URL, the only restriction is that it points to a site that YOU own.</div>
<div></div>
<div>Finally, you have the benefit. This is where you tell the prospect what they can expect to have happen if they go to the site and get whatever information is there.</div>
<div></div>
<div>So, as an example, let&#8217;s take the following resource box.</div>
<div></div>
<div>&#8220;Tired of suffering from chronic acne and being ashamed to go out in public? Visit my site at acne dot com and cure your acne in just 3 days NATURALLY.&#8221;</div>
<div></div>
<div>Okay, there is your resource box. Now, the only thing that is missing is the landing page matchup. This is where you lose people. So, imagine if they get to a squeeze or sale page with the following header.</div>
<div></div>
<div>&#8220;Cure Your Acne In Just 3 Days NATURALLY.&#8221;</div>
<div></div>
<div>Do you think, if this is the very first thing that they see above the fold, that there will be ANY chance that they&#8217;ll think they&#8217;re in the wrong place? This header, and it can be text or graphical, is a perfect match to the last part of the resource box. There can be NO mistake that they&#8217;re in the right place.</div>
<div></div>
<div>If you construct your resource box, keeping in mind the page you&#8217;re sending people to, your bounce rate should be close to zero.</div>
<div></div>
<div>Try it sometime. You might be surprised at the results.</div>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Do You Know The Most Important Link In Your Article?</title>
		<link>http://articleauthority.com/do-you-know-the-most-important-link-in-your-article/</link>
		<comments>http://articleauthority.com/do-you-know-the-most-important-link-in-your-article/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 20:26:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Writing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Website Traffic]]></category>

		<guid isPermaLink="false">http://articleauthority.com/?p=76</guid>
		<description><![CDATA[One of the biggest reasons why article marketers fail is because the resource box at the end of their article doesn&#8217;t take the prospect to the landing page that they expect to see. When there is that disconnect, the prospect gets confused and ultimately ends up navigating away from your page and to somewhere else. [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">One of the biggest reasons why article marketers fail is because the resource box at the end of their article doesn&#8217;t take the prospect to the landing page that they expect to see. When there is that disconnect, the prospect gets confused and ultimately ends up navigating away from your page and to somewhere else. Okay, so how can we keep this from happening? Well, this article is going to cover resource box to landing page match. I have no doubt that you will find this VERY helpful.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Let&#8217;s first go over what makes a good resource box, because without that, it doesn&#8217;t matter how good your landing page is&#8230;you won&#8217;t get people to your site.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">I have found that the perfect resource box consists of three parts. The first part is to remind the prospect of the pain and suffering that they&#8217;re going through. You want them to REALLY feel the pain. This is what will induce them to move onto the next part of the box.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">After the pain, you present them with the URL to their solution. You can do this in the form of a straight URL or anchor text. Quite honestly, either way can work very well. The downside of anchor text is that EZA now limits you to just three words. That&#8217;s not a lot to work with if you&#8217;re using long tail keywords. With a URL, the only restriction is that it points to a site that YOU own.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Finally, you have the benefit. This is where you tell the prospect what they can expect to have happen if they go to the site and get whatever information is there.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">So, as an example, let&#8217;s take the following resource box.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;Tired of suffering from chronic acne and being ashamed to go out in public? Visit my site at acne dot com and cure your acne in just 3 days NATURALLY.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Okay, there is your resource box. Now, the only thing that is missing is the landing page matchup. This is where you lose people. So, imagine if they get to a squeeze or sale page with the following header.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;Cure Your Acne In Just 3 Days NATURALLY.&#8221;</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Do you think, if this is the very first thing that they see above the fold, that there will be ANY chance that they&#8217;ll think they&#8217;re in the wrong place? This header, and it can be text or graphical, is a perfect match to the last part of the resource box. There can be NO mistake that they&#8217;re in the right place.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">If you construct your resource box, keeping in mind the page you&#8217;re sending people to, your bounce rate should be close to zero.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Try it sometime. You might be surprised at the results.</div>
<p>One of the biggest reasons why article marketers fail is because the <em>resource box</em> at the end of their article doesn&#8217;t take the prospect to the landing page that they expect to see.</p>
<p>When there is that disconnect, the prospect gets confused and ultimately ends up navigating away from your page and to somewhere else. Okay, so how can we keep this from happening? Well, this article is going to cover resource box to landing page match. I have no doubt that you will find this VERY helpful.</p>
<p>Let&#8217;s first go over what makes a good resource box, because without that, it doesn&#8217;t matter how good your landing page is&#8230;you won&#8217;t get people to your site.</p>
<p>I have found that the perfect resource box consists of three parts. The first part is to remind the prospect of the pain and suffering that they&#8217;re going through. You want them to REALLY feel the pain. This is what will induce them to move onto the next part of the box.</p>
<p>After the pain, you present them with the URL to their solution. You can do this in the form of a straight URL or anchor text. Quite honestly, either way can work very well. The downside of anchor text is that EZA now limits you to just three words. That&#8217;s not a lot to work with if you&#8217;re using long tail keywords. With a URL, the only restriction is that it points to a site that YOU own.</p>
<p>Finally, you have the benefit. This is where you tell the prospect what they can expect to have happen if they go to the site and get whatever information is there.</p>
<p>So, as an example, let&#8217;s take the following resource box.</p>
<p>&#8220;Tired of suffering from chronic acne and being ashamed to go out in public? Visit my site at acne dot com and cure your acne in just 3 days NATURALLY.&#8221;</p>
<p>Okay, there is your resource box. Now, the only thing that is missing is the landing page matchup. This is where you lose people. So, imagine if they get to a squeeze or sale page with the following header.</p>
<p>&#8220;Cure Your Acne In Just 3 Days NATURALLY.&#8221;</p>
<p>Do you think, if this is the very first thing that they see above the fold, that there will be ANY chance that they&#8217;ll think they&#8217;re in the wrong place? This header, and it can be text or graphical, is a perfect match to the last part of the resource box. There can be NO mistake that they&#8217;re in the right place.</p>
<p>If you construct your resource box, keeping in mind the page you&#8217;re sending people to, your bounce rate should be close to zero.</p>
<p>Try it sometime. You might be surprised at the results.</p>
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