Do You Know The Most Important Link In Your Article?

Posted in Article Writing, Content, Website Traffic

One of the biggest reasons why article marketers fail is because the resource box at the end of their article doesn’t take the prospect to the landing page that they expect to see. When there is that disconnect, the prospect gets confused and ultimately ends up navigating away from your page and to somewhere else. Okay, so how can we keep this from happening? Well, this article is going to cover resource box to landing page match. I have no doubt that you will find this VERY helpful.

Let’s first go over what makes a good resource box, because without that, it doesn’t matter how good your landing page is…you won’t get people to your site.

I have found that the perfect resource box consists of three parts. The first part is to remind the prospect of the pain and suffering that they’re going through. You want them to REALLY feel the pain. This is what will induce them to move onto the next part of the box.

After the pain, you present them with the URL to their solution. You can do this in the form of a straight URL or anchor text. Quite honestly, either way can work very well. The downside of anchor text is that EZA now limits you to just three words. That’s not a lot to work with if you’re using long tail keywords. With a URL, the only restriction is that it points to a site that YOU own.

Finally, you have the benefit. This is where you tell the prospect what they can expect to have happen if they go to the site and get whatever information is there.

So, as an example, let’s take the following resource box.

“Tired of suffering from chronic acne and being ashamed to go out in public? Visit my site at acne dot com and cure your acne in just 3 days NATURALLY.”

Okay, there is your resource box. Now, the only thing that is missing is the landing page matchup. This is where you lose people. So, imagine if they get to a squeeze or sale page with the following header.

“Cure Your Acne In Just 3 Days NATURALLY.”

Do you think, if this is the very first thing that they see above the fold, that there will be ANY chance that they’ll think they’re in the wrong place? This header, and it can be text or graphical, is a perfect match to the last part of the resource box. There can be NO mistake that they’re in the right place.

If you construct your resource box, keeping in mind the page you’re sending people to, your bounce rate should be close to zero.

Try it sometime. You might be surprised at the results.

One of the biggest reasons why article marketers fail is because the resource box at the end of their article doesn’t take the prospect to the landing page that they expect to see.

When there is that disconnect, the prospect gets confused and ultimately ends up navigating away from your page and to somewhere else. Okay, so how can we keep this from happening? Well, this article is going to cover resource box to landing page match. I have no doubt that you will find this VERY helpful.