Directory submission, or the placing of various articles related to your business or website on article directory sites is an easy and effective way of getting your web site noticed, thus increasing the traffic flow to your business site and bringing a steady flow of customers who are purchasing your product or service.

Furthermore, there is no cost for this plan unless you are paying for the writing of the articles themselves.

Search Engine Spider Magnet

Search engine spiders are those tools that look for keywords and links on the internet. They are the process of collecting and identifying on the individual websites that help those searching the internet for a specific term to be able to know the web page where the term is located.

By directory submission, you can add many keyword rich articles that are then linked to your website through the description and especially through the resource information. The major search engines each have ways of tracking and quantifying the value of the keywords you use as well as the links to your site.

Visitors to your site strengthen the importance of your web site, thus bringing even more visitors and by extension – customers for your product or service.

Web Site Index

Indexing your web site is a process of ranking it or listing it so that it is noticed by the search engines. Directory submission makes it possible to speed up the indexing process and once indexed, to improve the rankings in the indexes. Each search engine have different algorithms to measure the level at which the web page meets the defined standards for quality. You can improve your chances of an effective index for your web site by using a service that specialize in preparing and submitting articles to various directories.

Economics

Sites where directory submission is available are either free to use or can require payment of a fee to post your articles. Depending upon your budget, you can use either type of directory website effectively. It may seem obvious that using the site where there is no fee for articles inclusion would be the best deal for you. After all, free is a pretty good price

However, you may find that paying a fee to get your articles posted may actually be a more sensible financial decision, because web sites that require a submission fee often have a higher page ranking from the search engines and thus end up higher on the search engine results page (SERP).

This means that your articles will also end up higher on the search results when someone submits a query that uses keywords you have included in your article.

Beating the Competition

If you have been concerned about the fact that your competitors seems to be doing better than you in pulling customers into their websites or selling their products or services, using directory submission is a way to get one up on the competition.

Revamping your web site helps ensure that you are presenting an image of your business that will attract customers to your site. Presenting information to articles directories is also going to help get you recognized as an expert on the internet, increasing the number and quality of pre-sold prospects visiting your website.

Best of Success!

Keep in mind that while posting articles to article directories can help to improve your search engine rankings and increase the visitors to your sites, all the work you spend writing and posting will be in vain if article directory owners choose to not post your article.

Let’s take a look at how you can stay on the good side of article directory owners and increase your chance of getting your articles posted:

1. Follow the rules. You stay on the good side of article directory owners simply by reading the submission guidelines posted on the article directory site. These guidelines explain the rules that you will need to follow in order to get your article posted. At minimum, they will describe the types of topics the directory owner will accept, formatting requirements and even word length.

2. Show your expertise. By writing extensively on a particular subject or similar subjects within a broader category, you become respected as an expert – often allowing you the privilege of having your articles automatically accepted. However, submitting articles on a number of different topics might send an alert to the article directory owner that you could be a possible spammer. You could have good intentions and simply want to submit articles reflecting the variety of different sites that you own, but having many articles on many topics could send a flag that you are aiming mainly for a high number of backlinks and the quality of your articles may not meet the requirements of their site. If you want to submit articles on a variety of topics, try submitting certain topics to certain directories or sign up with multiple usernames or pennames (if allowed by the article directory).

3. Rewrite your PLR articles. If you use private label rights (PLR) articles, be sure to rewrite your articles. Do not use them straight out of the article pack, because many others who have the same article packs will not rewrite theirs! Duplicate articles are always deleted from article directories, therefore if yours does not get in the directory first; there is a good chance your article will be deleted. Furthermore, not all article directory owners understand the use of PLR for article marketing. Do not take a chance that the article directory owner might accuse you of copyright infringement!

Remember, if you have questions, ask the article directory owner(s) because it is much easier to do it right the first time than to spend time and effort rewriting it or just being taken off the list of qualified writers for that article directory. Always submit high quality work, do not try to cut corners once you have established a rapport with the website owner.

Then I came across a free program created by Brad Callen and Bryxen Software, Inc. that allows you to automatically submit your articles to hundreds of article directories with a few mouse clicks. Basically all I had to do was input my article criteria into the software – once

Free Article Submitter

While article submission isn’t anything shockingly new to the world of SEO, many people still don’t do it… and for a good reason -

It takes so incredibly long to do manually.

I’ll admit, I had tried article submission at one point, but after I finally found a few article dircetories to submit my articles to, and then after manually copying and pasting my information into the required text-boxes on each submission site, I quickly realized that my time could be better spent doing something else.

Then I came across a free program created by Brad Callen and Bryxen Software, Inc. that allows you to automatically submit your articles to hundreds of article directories with a few mouse clicks.

Basically all I had to do was input my article criteria into the software – once

Then, the program would automatically fill in all of the required data at each of the article directory submission websites.

Pretty cool if you ask me

The only part I didn’t understand was why the program is free… but I can’t argue with that I suppose.

(Would you be surprised that they have a very robust paid version, too?)

The software currently contains around 700 article directories, all free to submit your articles to.

It is one of the most straightforward programs that I’ve come across.  All you need to do is:

1. Input your article details (i.e. title, article body, bio, etc.) into the software
2. Click on the directory you want to submit to

And then the program will automatically fill in your article details.  Then, you just click the submit button and your article is instantly submitted to the directory.  You can then move to the next directory, go through the list, and by the time you’re finished you’ll have roughly 700 one way links pointing to your website.

I can’t think of an easier way to get links.  Of course, if you’re going to get links this quickly, it’s important to submit different variations of your articles,  to make things look more natural to the search engines.

Happily, you can do this very easily via Article Submitter when you create your project in the beginning.

The software is constantly being updated and their is an incredible community of users established that all work together to make the software better and better, so you know you’re getting a great value .

To check out the software, and get the free download, go here:

http://articleauthority.com/submitter

Enjoy!