Directory submission, or the placing of various articles related to your business or website on article directory sites is an easy and effective way of getting your web site noticed, thus increasing the traffic flow to your business site and bringing a steady flow of customers who are purchasing your product or service.

Furthermore, there is no cost for this plan unless you are paying for the writing of the articles themselves.

Search Engine Spider Magnet

Search engine spiders are those tools that look for keywords and links on the internet. They are the process of collecting and identifying on the individual websites that help those searching the internet for a specific term to be able to know the web page where the term is located.

By directory submission, you can add many keyword rich articles that are then linked to your website through the description and especially through the resource information. The major search engines each have ways of tracking and quantifying the value of the keywords you use as well as the links to your site.

Visitors to your site strengthen the importance of your web site, thus bringing even more visitors and by extension – customers for your product or service.

Web Site Index

Indexing your web site is a process of ranking it or listing it so that it is noticed by the search engines. Directory submission makes it possible to speed up the indexing process and once indexed, to improve the rankings in the indexes. Each search engine have different algorithms to measure the level at which the web page meets the defined standards for quality. You can improve your chances of an effective index for your web site by using a service that specialize in preparing and submitting articles to various directories.

Economics

Sites where directory submission is available are either free to use or can require payment of a fee to post your articles. Depending upon your budget, you can use either type of directory website effectively. It may seem obvious that using the site where there is no fee for articles inclusion would be the best deal for you. After all, free is a pretty good price

However, you may find that paying a fee to get your articles posted may actually be a more sensible financial decision, because web sites that require a submission fee often have a higher page ranking from the search engines and thus end up higher on the search engine results page (SERP).

This means that your articles will also end up higher on the search results when someone submits a query that uses keywords you have included in your article.

Beating the Competition

If you have been concerned about the fact that your competitors seems to be doing better than you in pulling customers into their websites or selling their products or services, using directory submission is a way to get one up on the competition.

Revamping your web site helps ensure that you are presenting an image of your business that will attract customers to your site. Presenting information to articles directories is also going to help get you recognized as an expert on the internet, increasing the number and quality of pre-sold prospects visiting your website.

Best of Success!

There is no mystery about the basic structure for writing website articles. Each article should have a beginning, or lead, middle, or content section, and an ending, or conclusion. Not that difficult, is it

The extra ingredient you want for website articles or ad copy that will draw traffic is this: targeted keywords or phrases. Don’t be frightened by the idea of writing an article structured around keywords. It is much easier than it sounds. If you have researched a keyword(s) you want to get traffic for in the search engines, a good rule of thumb would be this: Use your keyword(s) once in the title, once in the beginning or lead, once in each paragraph of the article content, and once in the conclusion.

If you can use this basic structure — keyword(s) rich title, lead, content, and conclusion — you will find it easy to write content that will draw search engines to your website.

Take this sure-fire structure and combine it with a bit of research on the Internet or better yet in a nearby library.

Libraries are your “secret weapon” to find material for your sure-fire article structure.  Here is the “offline” advantage — if people are writing articles targeting the keywords “electronic dog fences,” for example, by researching the Internet, they are bound to be seeing similar articles. This may not lead you to duplicate their content, but it certainly won’t help. If you go to a local library and find some magazines or newspaper articles about “electronic dog fences,” you’ll be ahead of the competition.

Use that research material with your keyword(s) and write something in the range of 300-500 words and you have your article. Don’t be frightened at the idea of writing 300-500 words. Think of it this way: One double-spaced page printed out with one-inch margins all around holds about 200-250 words. If you’ve read a few articles and taken notes, you probably have more than enough ideas and information for two double-spaced printed pages.

Using the above example “electronic dog fences,” you might try the title: “Four Ways Electronic Dog Fences Enhance Your Pet’s Life.” That isn’t the snappiest title you could find, but it does tell someone and the search engines what the article is about — while using the keywords “electronic dog fences.”

Then take the research you have done and come up with four major benefits for dogs and their owners related to electronic dog fences. Your lead might be something like: “Electronic dog fences not only make happy neighbors, they can make life better for your pet, too.”

Use each of the “four ways” you mentioned in the title as a section for your article. If you want a short article, make a paragraph for each of the “four ways,” a longer article may require two or three paragraphs about each of the “four ways.”

When you reach the conclusion, you want to do two things: Try to summarize the lead or title in the conclusion by using the “electronic dog fences” keyword(s) again, and quit.

Use this sure-fire structure and you’ll find you can build successful, keyword-rich articles for your website — even if you don’t think of yourself as a writer

However, there are a few tried and true principles that we need to do when optimizing our website. The first of which, and the one that I always tell people to concentrate on is getting quality, 1-way links pointing to your website.

The more quality links you can get pointing to your website, the higher you will rank, period.

While there are many black hat tricks and tactics that you can do for short term gain, I don’t recommend spending your time on those things. I would focus my entire effort on figuring out how to get other websites to link to yours without you linking back to them.

That is the biggest key to ranking well in Google, Yahoo, and MSN.

Doing this is easier said that done. One of the easiest known ways to get quality, one way links is by finding website directories and then submitting your website to them.

This can be a very tedious process, but always a very rewarding process at the same time.

You can either submit your articles to these directories manually, pay someone to do it for you, OR you can use one of the article directory submission programs out there. The best program for the money that we’ve found is a program called Article Submitter created my internet marketing expert, Brad Callen.

This program allows you to submit your articles to over 700 article directories and can save you an incredible amount of time in doing so. You simply enter your article details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your articles.

Not only does this save you time in submitting your articles, but it saves you an incredible amount of time in just finding these free directories online.

I highly suggest grabbing an article submission program if you decide to take advantage of one of the easist ways to get quality, 1-way links to your website.

You can learn more about Article Submitter and how you can download your FREE copy here:

http://articleauthority.com/submitter

Best of Success!