There is no mystery about the basic structure for writing website articles. Each article should have a beginning, or lead, middle, or content section, and an ending, or conclusion. Not that difficult, is it

The extra ingredient you want for website articles or ad copy that will draw traffic is this: targeted keywords or phrases. Don’t be frightened by the idea of writing an article structured around keywords. It is much easier than it sounds. If you have researched a keyword(s) you want to get traffic for in the search engines, a good rule of thumb would be this: Use your keyword(s) once in the title, once in the beginning or lead, once in each paragraph of the article content, and once in the conclusion.

If you can use this basic structure — keyword(s) rich title, lead, content, and conclusion — you will find it easy to write content that will draw search engines to your website.

Take this sure-fire structure and combine it with a bit of research on the Internet or better yet in a nearby library.

Libraries are your “secret weapon” to find material for your sure-fire article structure.  Here is the “offline” advantage — if people are writing articles targeting the keywords “electronic dog fences,” for example, by researching the Internet, they are bound to be seeing similar articles. This may not lead you to duplicate their content, but it certainly won’t help. If you go to a local library and find some magazines or newspaper articles about “electronic dog fences,” you’ll be ahead of the competition.

Use that research material with your keyword(s) and write something in the range of 300-500 words and you have your article. Don’t be frightened at the idea of writing 300-500 words. Think of it this way: One double-spaced page printed out with one-inch margins all around holds about 200-250 words. If you’ve read a few articles and taken notes, you probably have more than enough ideas and information for two double-spaced printed pages.

Using the above example “electronic dog fences,” you might try the title: “Four Ways Electronic Dog Fences Enhance Your Pet’s Life.” That isn’t the snappiest title you could find, but it does tell someone and the search engines what the article is about — while using the keywords “electronic dog fences.”

Then take the research you have done and come up with four major benefits for dogs and their owners related to electronic dog fences. Your lead might be something like: “Electronic dog fences not only make happy neighbors, they can make life better for your pet, too.”

Use each of the “four ways” you mentioned in the title as a section for your article. If you want a short article, make a paragraph for each of the “four ways,” a longer article may require two or three paragraphs about each of the “four ways.”

When you reach the conclusion, you want to do two things: Try to summarize the lead or title in the conclusion by using the “electronic dog fences” keyword(s) again, and quit.

Use this sure-fire structure and you’ll find you can build successful, keyword-rich articles for your website — even if you don’t think of yourself as a writer

However, there are a few tried and true principles that we need to do when optimizing our website. The first of which, and the one that I always tell people to concentrate on is getting quality, 1-way links pointing to your website.

The more quality links you can get pointing to your website, the higher you will rank, period.

While there are many black hat tricks and tactics that you can do for short term gain, I don’t recommend spending your time on those things. I would focus my entire effort on figuring out how to get other websites to link to yours without you linking back to them.

That is the biggest key to ranking well in Google, Yahoo, and MSN.

Doing this is easier said that done. One of the easiest known ways to get quality, one way links is by finding website directories and then submitting your website to them.

This can be a very tedious process, but always a very rewarding process at the same time.

You can either submit your articles to these directories manually, pay someone to do it for you, OR you can use one of the article directory submission programs out there. The best program for the money that we’ve found is a program called Article Submitter created my internet marketing expert, Brad Callen.

This program allows you to submit your articles to over 700 article directories and can save you an incredible amount of time in doing so. You simply enter your article details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your articles.

Not only does this save you time in submitting your articles, but it saves you an incredible amount of time in just finding these free directories online.

I highly suggest grabbing an article submission program if you decide to take advantage of one of the easist ways to get quality, 1-way links to your website.

You can learn more about Article Submitter and how you can download your FREE copy here:

http://articleauthority.com/submitter

Best of Success!

But, please keep this to yourself, as I’d like to keep this our secret weapon

With search engines evolving each and every day, it’s absolutely critical to not fall into the trap of following the latest and greatest craze for ranking highly in the search engines. Things such as cloaking, keyword stuffing, blog spamming etc. are things that worked at one time, but are definitely not something that will last in the long run. Your website will either get banned for doing something like that, or you simply won’t get ranked anywhere and your effort will be in vain.

OK, with all that said, now is the time to start taking your business seriously.

There are legitimate ways to increase your search engine ranking that will always be effective at not only increasing your search engine ranking, but also at building your credibility in your chosen niche, generating quality leads to your business, and not to mention, getting your name and business in front of lots of people around the world.

What’s this method I’m referring to?

Article Submission.

Yep, you heard me right… Article Submission really isn’t anything shockingly new, but the problem up until now has been the fact that although submitting your articles to article directories was an incredible way to increase your search engine rankings, it took one heck of a long time to actually find these directories, and then fill in all of the required criteria for submission.

This is where the brand new, free software program created by Brad Callen and Bryxen Software, Inc. comes into play. This software will allow you to submit your articles to literally hundreds of popular article directories all over the world.

Only a few mouse clicks and you’ll be able to instantly submit your articles. It’s taken the tedious process of finding and filling out these submission forms, incredibly easy and fast.

To learn more about Article Submitter and how you can download a free copy, visit the link below:

http://articleauthority.com/submitter

But, please keep this to yourself, as I’d like to keep this our secret weapon

Enjoy!